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Color in full bloom, an immersive floral experience with Alexandre Benjamin Navet and Van Cleef & Arpels
April 1, 2021
To celebrate the vitality of nature throughout the year, Alexandre Benjamin Navet (French Artist, and winner of the 2017 Van Cleef & Arpels’ Grand Prix Design Parade Toulon) and Van Cleef & Arpels have collaborated to created large-format scenery, to be installed in-store and at external events. Ample flowers and copious bouquets unfurl across facades and furnishings as if nature had occupied the space during the night. The brightly colored decor – an imaginary garden in oil pastels – will reinterpret the Maison’s cherished theme of flowers. This immersive experience will give visitors the dream-like impression of strolling through an open sketchbook, in a blend of architecture and drawing.
For this occasion, the Maison has developed a RED filter with the colorful universe of artist Alexandre Benjamin Navet. How to wander through this blooming garden on RED:
Option 1 – Post a new note, choose “take a video” and select the Van Cleef & Arpels filter. Share the video using #VanCleefArpels.
Option 2 – Search “Van Cleef & Arpels”, click on the filter menu tab of the brand zone banner, and select the top banner on the filter page, you will then be directed to shoot a video with Van Cleef & Arpels filter. Share the video using #VCAspring (#梵克雅宝春之花园).
The floral display will adorn all boutiques in China and give birth to blooming pop-ups:
Boutiques: all stores in China, from April 2nd to May 31st 2021
Dedicated pop-ups in shopping malls: