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To celebrate spring, Van Cleef & Arpels unveils four pop-ups around China 

March 27, 2023

Van Cleef & Arpels celebrates spring with a joyful symphony in China Illustration. Van Cleef & Arpels.

Every year, Van Cleef & Arpels celebrates the arrival of spring, which brings with it a new beginning. In 2023, the Maison is enhancing the Lucky Spring collection with four new pieces: two pendants, a Between the Finger ring and a bracelet. The creations are steeped in poetry, combining gentle floral and animal motifs with the brilliance of ornamental stones to express the grace of awakening nature. Since the beginning, the Maison has drawn its inspiration from the vitality of flora. Whether they are imaginary, botanical or wildflowers, plants offer an inexhaustible source of inspiration for charms, brooches, and even watches. 

 

To unveil these new creations, Van Cleef & Arpels is partnering with French artist and illustrator Charlotte Gastaut to create a vibrant springlike universe to adorn the four chinese pop-ups. In order to enchant the boutique visit, the Maison has created a digital experience in augmented reality, allowing the pleasant scenery to come to life through the lens of a mobile phone. 

  • Van Cleef & Arpels celebrates Spring with a joyful symphony in China

     

    Ha’erbin Charter

    No. 106 Anlong Road, Harbin

    From March 21st to 31st 2023

     

    Wuhan International Plaza 

    No. 690 Jiefang Street Wansong Road, Wuhan 

    From April 8th to 23rd 2023

     

    Shanghai Grand Gateway

    No. 1 Hongqiao Road, Shanghai 

    From April 26th to May 14th 2023

     

    Zhengzhou David Plaza

    No. 188 Erqi North Road, Zhengzhou 

    From May 1st to 21st 2023