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To celebrate spring, Van Cleef & Arpels unveils four pop-ups around China
March 28, 2023
Every year, Van Cleef & Arpels celebrates the arrival of spring, which brings with it a new beginning. In 2023, the Maison is enhancing the Lucky Spring collection with four new pieces: two pendants, a Between the Finger ring and a bracelet. The creations are steeped in poetry, combining gentle floral and animal motifs with the brilliance of ornamental stones to express the grace of awakening nature. Since the beginning, the Maison has drawn its inspiration from the vitality of flora. Whether they are imaginary, botanical or wildflowers, plants offer an inexhaustible source of inspiration for charms, brooches, and even watches.
To unveil these new creations, Van Cleef & Arpels is partnering with French artist and illustrator Charlotte Gastaut to create a vibrant springlike universe to adorn the four chinese pop-ups. In order to enchant the boutique visit, the Maison has created a digital experience in augmented reality, allowing the pleasant scenery to come to life through the lens of a mobile phone.
Ha’erbin Charter
No. 106 Anlong Road, Harbin
From March 21st to 31st 2023
Wuhan International Plaza
No. 690 Jiefang Street Wansong Road, Wuhan
From April 8th to 23rd 2023
Shanghai Grand Gateway
No. 1 Hongqiao Road, Shanghai
From April 26th to May 14th 2023
Zhengzhou David Plaza
No. 188 Erqi North Road, Zhengzhou
From May 1st to 21st 2023