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Van Cleef & Arpels’ Ginza boutique: uniting two worlds
Japanese culture has influenced Van Cleef & Arpels’ creations for more than a century. Partial to the motifs, materials and traditional savoir-faire arising from the Land of the Rising Sun, the Maison established a presence in Japan in 1973 with the intention of strengthening its ties to the country. Later, in 2016, it opened an iconic boutique in the fashionable Ginza neighborhood. Today, this location is one of four conceived by designers Patrick Jouin and Sanjit Manku, alongside Place Vendôme in Paris, Fifth Avenue in New York and Landmark Prince’s in Hong Kong.
The Ginza boutique reflects the delicate encounter between Japanese culture and architecture and the Maison’s key sources of inspiration. An aluminum latticework structure adorns the facade, recreating the lozenge pattern of the Van Cleef & Arpels hallmark. From afar, the building’s sleek lines thus seem to be shrouded in a glistening veil of dew. Visitors entering the boutique find themselves in a salon that is at once expansive and intimate thanks to the subtly crafted decor. Illuminated fabric-covered wood panels envelop the walls, punctuated by oval motifs in green enamel that suggest a discreet infiltration of nature burgeoning within the building. This impression of lightness and luminosity, produced by aerial double-skin walls and the gently curving lines of the furnishings, extends throughout the three levels, giving the boutique a soft, serene atmosphere.